Role of AI Video Generation Tool Across Industries

Role of AI Video Generation Tool Across Industries

by Bhuvanesh | 19 Feb 2024 |

In recent years, AI video generation has emerged as a transformative force across various industries. Leveraging AI-powered video tools, organizations are streamlining content creation processes, enhancing communication, and revolutionizing engagement. 

AI video tools use artificial intelligence to create and edit videos. They can perform tasks such as generating realistic videos from text or images, enhancing video quality, adding effects or animations, and personalizing content. 

Imagine creating engaging, professional-looking videos without needing a camera crew, complex editing software, or a hefty budget. That’s the promise of AI video generation tools, rapidly changing the landscape across diverse industries.

With GenAI taking the world by storm, AI video tools have a wide range of industry applications, such as marketing, education, entertainment, healthcare, and security. And what’s more, Gen Z are the front runners in using generative AI tools. It shows how the video market is evolving.

Generative AI Adoption
Source: Statista

The above image shows a 2022 survey where Gen Z professionals in the US are leading the charge in generative AI adoption, with 29% using such tools compared to 28% of Gen X and 27% of millennials.

In this article, we will explore AI video generation, their impact on content creation and their applications across different sectors.

Table of Contents:

  • How AI Can Transform Video Content Creation
  • What is an AI video generator?
  • AI Video Generator Tools Explained: How They Turn Text into Video Content
  • Why Do You Need AI For Video Editing?
    • Automating tedious tasks
    • Enhancing the quality
    • Creating personalized content
    • Generating new content
  • Industry Applications of AI Video Tools
    • Marketing and Advertising
    •  Healthcare and Training
    •  Education and E-Learning
    • Entertainment and Content Creation
    • Real Estate and Property Management
  • Conclusion

How AI Can Transform Video Content Creation

Artificial intelligence (AI) is transforming how video content is produced, edited, and distributed. AI can help video creators save time, money, and effort by automating tasks such as script writing, footage selection, voiceover generation, and video editing. With AI in the limelight, video editing has become so efficient that even the blooper reel looks like an Oscar-worthy masterpiece.

AI can also enhance video quality, creativity, and personalization by applying advanced techniques such as deep learning, natural language processing, and generative adversarial networks. AI can enable video producers to create more engaging, diverse, and customized content for various platforms and audiences.

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Source: Statisca

In the US, searches for “ai search engine” skyrocketed 7,263.6% in January 2023. “Text to video AI” is rising fast, with internet searches increasing 5,900% year-over-year in the US. This suggests a growing demand for tools that bridge language and visuals effortlessly.

What is an AI Video Generator

An AI video generator is a tool that generates videos from text descriptions using artificial intelligence algorithms. These text-to-video generators use AI to create or enhance video content from text inputted by users. 

AI video generation helps craft high-quality videos without the need for expensive equipment, actors, or even video editing skills. You can create videos quickly and easily, without needing filming equipment or editing expertise.

AI video generators find applications in various domains, including marketing, content creation, education, learning & development, and entertainment. They allow creators to bring their ideas to life without the usual barriers.

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AI Video Generator Tools Explained: How They Turn Text into Video Content

An AI video generator tool works by analyzing the text input and extracting the main keywords, topics, and text. Then, it searches for relevant stock media, such as images, videos, music, and sound effects, from its own database. 

It can also generate a script and a voiceover for the video, using natural language processing Finally, it combines and edits the media elements, adding transitions, effects, and captions, to produce an appealing video. The user can then preview, modify, and export the video as desired.

As technology advances, these tools will become more sophisticated, offering greater creative control, personalization, and accuracy. However, ethical considerations and responsible use will remain crucial aspects of this evolving technology.

Why Do You Need AI For Video Editing

With the advancement of artificial intelligence (AI), video editing has become easier, faster, and more efficient. AI can help video editors in various ways, such as:

Automating tedious tasks

AI can perform tasks such as trimming, cropping, stabilizing, color grading, and audio syncing, which can save a lot of time and effort for video editors. AI can also analyze the content and context of the video and suggest the best edits, transitions, and effects for each scene. 

Enhancing the quality

of AI can improve the quality of the video by enhancing the resolution, removing noise, sharpening details, and adding realistic lighting and shadows. AI can also use deep learning techniques to generate realistic backgrounds, faces, and objects, or to remove unwanted elements from the video.

Creating personalized content

 AI can create customized content for different audiences, platforms, and purposes, by adjusting the tone, style, and length of the video. AI can also use natural language processing (NLP) to generate captions, subtitles, and voice-overs in different languages and accents.

Generating new content

AI can create original and engaging content using generative adversarial networks (GANs), which can produce realistic images and videos from scratch. AI can also use neural style transfer, which can apply the artistic style of one image or video to another, creating stunning visual effects.

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AI is transforming the field of video editing, making it more accessible, efficient, and creative. With AI, video editors can focus on the artistic aspects of their work, while leaving the technical aspects to the machines.

Industry Applications of AI Video Tools

From Hollywood to marketing, AI video tools streamline editing, suggest creative edits, and even generate content, revolutionizing video production across industries. Some of their applications across industries include:

1. Marketing and Advertising

AI video generation is revolutionizing marketing and advertising campaigns. These platforms empower marketers to create customized videos at scale. These tools automatically generate high-quality videos tailored to specific marketing needs and target audiences.

From product demos to personalized customer journeys, a tool like marketing video maker can empower businesses to craft impactful video experiences at scale, opening a world of possibilities beyond marketing and advertising.

By adhering to the brand’s writing style and tone, AI-generated videos enhance engagement, leading to increased viewer interaction, shares, and brand visibility

2. Healthcare and Training

In the healthcare sector, AI video tools are transforming training and education. Lifelike simulations, powered by AI, provide realistic scenarios for medical professionals. 

AI video generation plays a pivotal role in delivering impactful training solutions. These solutions span diverse domains, including corporate training and specialized professional development. By incorporating AI-generated videos into healthcare training programs, AI video generator tools enhance visual learning experiences, create interactive modules, and tailor educational content to cater to the needs of the user.

Check out this video where health insurance is explained from a video created using Steve AI, an AI video generator tool 

3. Education and E-Learning

Educators are embracing AI video generation to create immersive e-learning experiences. Personalized content, interactive quizzes, and dynamic visual explanations enhance student engagement..

AI video tools reduces the time and effort required to create high-quality e-learning content. Educators and trainers can focus on teaching, while AI handles video production. This efficiency benefits both learners and educators, ensuring a seamless learning process

Here how you can Steve AI’s education video maker to create educational content for your users. The below Youtube link is just an example.

4. Entertainment and Content Creation

AI video tools are altering the entertainment landscape. From virtual sets in movies to personalized video messages from celebrities, AI-driven content captivates audiences. Creators experiment with novel storytelling techniques, pushing the boundaries of creativity.

AI-generated characters can be used in video games, animated films, and virtual reality experiences. These virtual actors can perform scripted actions and enhance the overall storytelling

5. Real Estate and Property Management

Virtual property tours, generated by AI, allow potential buyers and renters to explore spaces remotely. These interactive videos provide a realistic sense of properties, saving time and resources.

As much as 73% of homeowners say they’re more likely to list with an agent who uses video as their marketing tool. 

Watch this reel to know more about how to use real estate video maker to create home-tour videos that let you make more conversions

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AI video generation is not limited to a single industry; it permeates diverse sectors, transforming content creation, communication, and engagement. As organizations embrace these tools, they unlock new possibilities and redefine industry standards. The future holds even more exciting applications as AI continues to evolve.

Remember, the power of AI lies not only in its algorithms but in how we harness it to create meaningful experiences for people.

Explore Steve AI platform and discover how we can help you leverage the power of AI video generation to create meaningful experiences that captivate your audience and achieve your goals.

The Story of Steve AI begins with you