Three Educational Video Content Types to Create and the role of AI
As the audience for digital video content grows in leaps and bounds everyday, the conventional modes of communication and interaction between various segments of people are changing rapidly too. It is no different when it comes to learning.
Today, educational video content is a big part of the learning process for people at varying levels, age groups, and contexts. In fact, surveys show that 52% of users have said they watch over 2 instructional videos every week. On the other hand, content creators from a wide range of backgrounds are creating more and more educational content to cater to the audience as well. Within the corporate training sector, which is only a section of L&D content eco-system, a survey of over 2000 companies has revealed that 74% of trainers use videos as part of the educational content.
So, whether you are creating corporate learning content, or are a subject matter expert sharing your knowledge with your world or simply sharing your knowledge to the world through educational content, videos are a tool with great potential to reach your audience.
However, producing video content is not easy, nor is it inexpensive. Planning, scripting, shooting, editing and finally putting together the post-production work for a video takes weeks and the equipment and software alone are considerably expensive.
How does one consistently produce educational videos at scale without burning their pockets then? That is where AI comes as a great solution.
AI video making tools such as Steve are designed to do all the heavy lifting of video production and turn your script into videos while also giving you the flexibility of reviewing and customizing the content on the go.
You can create a variety of content with such AI tools. Let us look at 3 basic types of educational content that you can explore and the advantage that AI video making tools give for each of the types.
You can create educational content with images or stock video footage as the visuals. This is suitable to explain simple concepts, introduction videos or theory-based learning that can be understood easily through such visuals.
AI video making tools that take you from script to video are perfect for such content. All you have to do is enter the script and the tool puts together the perfect video for you. You can customize certain visuals with your own images or footage as required.
Additionally with Steve, you can also choose to create animated content that is more engaging and interesting.
This is a type of learning video mostly used while explaining tech products. As the educator gives a walk through the product on their device, their screen is recorded and is used as a way of teaching how about the technology/product/service.
For this type of content, while the recording of the screen is achieved through various digital tools available, it is generally seen that creating content with just the screen recording gets monotonous and fails to engage users. This is where AI video making tools help create a more wholesome video where the screen recording can be used as part of the video while including varied video elements that the AI chooses for other parts of the script.
This is a content type where a person or, in case of an animated video, a character, present educational content directly to the audience. In-person training that is recorded as a video is also often categorized as this type of content. AI video making tools help brilliantly with this kind of content by providing options to present using digitally created characters!
Bonus Tip: With Steve, we are currently working on something that makes takes presenter videos to another level and will be revealed shortly, so stick around and don’t miss it if presenter videos are important to you.
So, those were the three basic types and you can use a combination of these for your video content depending on your audience and topics. Create a strategy where you optimize the use of AI video making tools as well as conventional video making where needed to keep your audience hooked and educate like a boss!