5 easy tips to for Twitter video makers to create a striking Twitter video with an AI assistant!
In this age of exponentially increasing content consumption, the video format has taken over other content formats like text and images by leaps and bounds in the last decade and how! Given the versatility, shareability, swiftness of communication and the inherent visual appeal it is not a surprising occurrence though, is it?
Naturally, most social media and content platforms are video-centered and one of the platforms to have growing support for video content is Twitter. In fact, there is reported to be a 67% Y-O-Y growth in video views on Twitter and tweets with videos have recorded around 10x more engagement than otherwise
So, bottomline: Videos are big on Twitter and it is time for you to join the party!
Creating engaging videos tailored to your audience
As you roll up your sleeves to create that perfect video, here are some simple tips to keep in mind and ensure that your content hits the bulls-eye.
Reflect – What do you want the video to do?
Videos on Twitter are great for How To content, Q&A, Live videos (amazing for real-time engagement), data visualization, product explainer content, Before and After content and so much more! What is the primary intent of your video? This directs the rest of the video content and the accurate measurement of ROI too.
Brainstorm on concept and don’t be afraid to let the storm rage on!
Now you know what you video’s end goal is going to be and that’s your que to go all wild with creative ideas! In a clutter of video content, your creativity is what will make your content stand out so think of the most fun, swift, attention grabbing ways to communicate your point. For example, when you want to post a How To video, instead of making it a boring tutorial maybe talk your content as you dance to your favourite music!
Oh also, don’t forget to add a Call To Action in the end to turn all that engagement into leads!
Write the script not the story
The video will take care of the narrative.
When you script your content, remember that videos communicate much faster than words. The words you write/say will work best when they augment and elevate your video, not completely try to drive the content or describe the story. So, keep your script short, minimal and like little links to string all the video content together perfectly.
Summon your creative assistant Steve!
Warning: He may just become your favourite assistant!
Once you have the script ready, you can use your favorite video making tool Steve AI to automatically create a stunning video! What else is a creative assistant for?
Simply choose whether you want live action/animation content, key in your script, review the draft that the AI generates and behold! Your video is ready in minutes!
Customize the video
make it personal, make it you
Twitter is a platform that puts the focus on your voice, the more distinct your tone, the more potential you/your brand have to gain attention. Same goes for your videos.
While using the Steve AI Twitter video maker tool, once the AI generates your first draft from the script, you can customize the video on your Workspace.
Swap the images/videos on the scenes with other images/videos from the extensive library, select music as per the tone of your content, maybe even add a voice-over (either automatically generated/personally recorded) to make it more personal.
Ensure that the content has that element of your unique tone and style to connect authentically with your audience
So, that’s possibly the simplest way to make a great Twitter video that drives audience engagement and boosts your content strategy. Have you tried making videos on Twitter yet? Tell us your thoughts and learnings and may the discussions grow on!