{"id":34692,"date":"2025-04-10T09:03:29","date_gmt":"2025-04-10T09:03:29","guid":{"rendered":"https:\/\/www.steve.ai\/blog\/?p=34692"},"modified":"2026-01-28T07:09:32","modified_gmt":"2026-01-28T07:09:32","slug":"how-to-use-ai-text-to-video-to-level-up-your-marketing","status":"publish","type":"post","link":"https:\/\/www.steve.ai\/blog\/how-to-use-ai-text-to-video-to-level-up-your-marketing\/","title":{"rendered":"How to Use AI Text to Video to Level Up Your Marketing"},"content":{"rendered":"\n

Creating videos for your business no longer requires a big production budget or a team of experts. <\/strong><\/p>\n\n\n\n

Thankfully, <\/em>AI text to video tools<\/em><\/a> make it possible to produce engaging, high-quality videos quickly and affordably. Even if you\u2019re a one-person operation.<\/em><\/p>\n\n\n\n

If you\u2019ve been avoiding video marketing because it feels overwhelming, you\u2019re not alone. Many small business owners worry about the time, costs, and skills required to produce professional-looking videos. But with AI text-to-video tools, you don\u2019t need technical expertise or a massive budget. These tools do the heavy lifting so you can focus on your message and your audience.<\/p>\n\n\n\n

Let\u2019s take a closer look at how to use AI text-to-video tools to create compelling video content that elevates your marketing strategy.<\/p>\n\n\n\n

But first, you might be wondering \u2026<\/em><\/p>\n\n\n\n

What is AI text to video?<\/h2>\n\n\n\n

AI text to video<\/a> tools are platforms that use artificial intelligence to turn your ideas into polished, professional videos. <\/strong>They\u2019re designed to simplify video creation so it\u2019s accessible to anyone \u2014 even if you have zero experience with video editing or productio<\/em>n.<\/p>\n\n\n\n

Here\u2019s how it works: <\/strong>You provide a script, outline, or even just a few key points. And the AI tool takes that input and generates a video complete with visuals, animations, and voiceovers. (Some tools also have advanced features. You might be able to customize elements like color schemes, transitions, or voiceover style so your videos align with your brand.)<\/p>\n\n\n\n

For example, let\u2019s say you own a custom suit brand.<\/em><\/p>\n\n\n\n

You could input a short description highlighting discounts on your latest collection of black suits for men<\/a>. The AI tool can create a video featuring sleek visuals of the suits, an engaging voiceover, and dynamic text animations. In minutes, you\u2019ll have a polished video that\u2019s ready to share!<\/p>\n\n\n\n

Need help crafting that perfect script before you generate your video? Papergen AI<\/a> helps marketers and creators transform raw ideas into well-structured scripts, outlines, or blog-to-video-ready content. Whether you’re writing a product promo or an explainer, Papergen ensures your message is clear, engaging, and tailored for video success.<\/p>\n\n\n\n

7 types of videos you can make with AI text-to-video tools<\/h2>\n\n\n\n

AI text-to-video tools offer incredible versatility.<\/p>\n\n\n\n

Here are some of the most impactful types of content you can create with these video generators:<\/strong><\/p>\n\n\n\n

1. Hand-drawn videos<\/h3>\n\n\n\n

Hand-drawn or \u201cwhiteboard\u201d videos are perfect for explaining complex ideas in a simple, engaging way. <\/strong>These videos simulate hand drawing visuals on a whiteboard while a narrator explains the topic.<\/strong><\/p>\n\n\n\n

For example, if you\u2019re a financial advisor, you could use this format to explain retirement planning basics or walk investors through apartment building financing<\/a> by visually breaking down loan structures, cash flow, and long-term returns. Or, if you run an online fitness coaching business, you could use animation to demonstrate workout routines or healthy eating tips, or even a quick immunity shots recipe<\/a> to boost energy and wellness.<\/p>\n\n\n\n

The hand-drawn visuals break down complicated concepts into digestible steps to help keep your viewers engaged.<\/em><\/p>\n\n\n\n

2. Prompt-to-animation videos<\/h3>\n\n\n\n

Prompt-to-animation tools turn your written ideas into animated stories. <\/strong><\/p>\n\n\n\n

This format is ideal for storytelling, product launches, or promotional campaigns.<\/p>\n\n\n\n

Imagine you own a pet supply store launching a new line of eco-friendly dog toys. You could input a script about why these toys are great for dogs and the environment \u2014 and the tool would create a vibrant, animated video showcasing the benefits.<\/p>\n\n\n\n

The more specific you are about the tone, visuals, and key messages, the better the resulting animation will align with your vision. <\/em><\/p>\n\n\n\n

(Include details about the characters, colors, or mood to help the animation feel more personalized and engaging.)<\/p>\n\n\n\n

3. Animated talking head videos<\/h3>\n\n\n\n

These videos use AI-generated avatars to deliver your message. <\/strong>The avatars can mimic human expressions and gestures, so they\u2019re engaging and relatable.<\/p>\n\n\n\n

For example, if you\u2019re a tech consultant, you could use an animated talking head to explain cybersecurity tips, like an SPF generator<\/a>, for small businesses. If you’re a real estate agent, you might consider having a talking head explain the home-buying process. <\/p>\n\n\n\n

This format adds a human touch to technical content, so it\u2019s easier for viewers to follow.<\/em><\/p>\n\n\n\n

4. AI voice to live videos<\/h3>\n\n\n\n

AI voice-to-live tools sync AI-generated voiceovers with live footage.<\/strong> This format is ideal for training videos, event recaps, or corporate presentations. Looking for lifelike voiceovers without premium price creep? Consider a better ElevenLabs alternative<\/a> that combines high\u2011quality TTS with conversational AI and Voice AI Agent capabilities, plus transparent, usage\u2011based pricing\u2014ideal when your text\u2011to\u2011video workflow needs scalable, on\u2011brand narration across campaigns.<\/p>\n\n\n\n

For instance, if you\u2019ve hosted a community event, you could use this tool to create a recap video. Simply combine the footage from the event with an AI-generated narration and highlight key moments and outcomes.<\/p>\n\n\n\n

5. Skeuomorphic videos<\/h3>\n\n\n\n

Skeuomorphic videos add a 3D effect to flat visuals so your content has a dynamic and modern feel.<\/strong> These videos work really well for showcasing products or apps.<\/p>\n\n\n\n

A SaaS company, for instance, could use this format to demonstrate its software interface. <\/p>\n\n\n\n

The 3D effects make the user interface come alive, which helps potential customers visualize how the product works. After all, <\/em>~65%<\/em><\/a> of your potential customers are going to be visual learners so you should cater to them as much as possible<\/em><\/p>\n\n\n\n

6. 3D still animations<\/h3>\n\n\n\n

These videos combine still images with 3D elements to create visually striking content. <\/strong><\/p>\n\n\n\n

They\u2019re perfect for product demos or showcasing key features.<\/p>\n\n\n\n

For instance, if you sell custom furniture, you could create a video highlighting the craftsmanship of your products. A 3D animation could zoom in on intricate details \u2014 like your maple wood grain patterns and custom design elements.
<\/p>\n\n\n\n

Or if you run a jewelry business, you could create a video showcasing your latest line of engagement rings<\/a>. The 3D animation could highlight diamond sparkles, zoom in on delicate bands, and rotate rings to show custom engravings and stone settings.<\/p>\n\n\n\n

7. Text-to-GenAI videos<\/h3>\n\n\n\n

Text to GenAI videos turn your written content into stunning visual presentations. <\/strong>This format is great for repurposing blog posts, newsletters, or ebooks into shareable video content.<\/p>\n\n\n\n

For example, if you\u2019ve written a blog about sustainable fashion, the tool could create a video summarizing key points. It could feature visuals of eco-friendly materials, factories, and models in sustainable outfits.<\/p>\n\n\n\n

4 steps to using AI text-to-video to level up your marketing<\/h2>\n\n\n\n

If you\u2019re ready to use AI text-to-video in your marketing campaigns, follow these simple steps.<\/p>\n\n\n\n

Step 1: Outline your goals, target audience, and solutions<\/h3>\n\n\n\n

Get clear on your marketing objectives. Having a clear goal will guide the type of videos you create.<\/strong>

Are you looking to increase brand awareness, drive website traffic, or increase conversions? <\/em><\/p>\n\n\n\n

\u2192 Then, get even more specific. For instance, if you want to increase brand awareness, what channels are you planning on focusing on? What metric will help you gauge your success? Why? <\/p>\n\n\n\n

For example, you might want to boost the growth of active TikTok followers<\/a> because TikTok consistently brings in potential leads. In this case, you\u2019d pay attention to your new follower count and your engagement metrics. <\/p>\n\n\n\n

Next, define your target audience. <\/p>\n\n\n\n

Understanding their needs, preferences, and pain points is pivotal to crafting high-quality content that resonates. To speed up audience research and personalize outreach, tools like Agent Frank<\/a> can automate lead identification, craft tailored messages, and track follow-ups \u2014 freeing up more time for creative work like video production.<\/p>\n\n\n\n

For example, if you run a tutoring business targeting high school students, your videos should be short, engaging, and focused on solving specific academic challenges. <\/p>\n\n\n\n

Finally, connect your solutions to your audience\u2019s needs. <\/strong><\/p>\n\n\n\n

Let\u2019s say you\u2019re a personal trainer. Highlight how your services \u2014 like customized meal plans or virtual workouts \u2014 can help clients achieve their fitness goals. Frame your message around their motivations, such as feeling more confident or improving their health.<\/p>\n\n\n\n

Step 2: Choose video types that align with your goals, audience, and solutions<\/h3>\n\n\n\n

Different video formats work better for different purposes. <\/p>\n\n\n\n

Consider your digital marketing strategy and customer journey and choose accordingly.<\/em><\/p>\n\n\n\n

For instance:<\/strong><\/p>\n\n\n\n