{"id":34145,"date":"2024-08-24T17:40:45","date_gmt":"2024-08-24T17:40:45","guid":{"rendered":"https:\/\/www.steve.ai\/blog\/?p=34145"},"modified":"2026-01-27T18:12:11","modified_gmt":"2026-01-27T18:12:11","slug":"google-core-2024-update","status":"publish","type":"post","link":"https:\/\/www.steve.ai\/blog\/google-core-2024-update\/","title":{"rendered":"Google Core 2024 Update and its Impact on Video SEO"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Google recently updated their search rules, and it&#8217;s made a big difference in how videos rank.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, if you still want your videos to show up higher in search results, you need to make some changes to make your video content align with the latest Google Update 2024.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But first, let\u2019s get into how the update affects your SERP ranking.<\/span><\/p>\r\n<p>\n\n\n\n<\/p>\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"952\" class=\"wp-image-34153\" src=\"https:\/\/www.steve.ai\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-24-at-11.00.18\u202fPM-1024x952.png\" alt=\"Google Core 2024 UPdate\" title=\"\" srcset=\"https:\/\/www.steve.ai\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-24-at-11.00.18\u202fPM-1024x952.png 1024w, https:\/\/www.steve.ai\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-24-at-11.00.18\u202fPM-300x279.png 300w, https:\/\/www.steve.ai\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-24-at-11.00.18\u202fPM-768x714.png 768w, https:\/\/www.steve.ai\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-24-at-11.00.18\u202fPM.png 1188w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<p>\n\n\n\n<\/p>\r\n<div id=\"goto1\">\r\n<h2>Understanding the repercussions<\/h2>\r\n<\/div>\r\n<p>\n\n\n\n<\/p>\r\n<ul class=\"wp-block-list\">\n\n<li><b>Decreased Rankings:<\/b><span style=\"font-weight: 400;\"> Videos that do not align with the update&#8217;s guidelines may experience a significant drop in search engine rankings.<\/span><\/li>\n\n\r\n\r\n\n<li><b>Reduced Visibility:<\/b><span style=\"font-weight: 400;\"> Lower rankings can lead to decreased visibility for your brand, this resulting in fewer views and engagement.<\/span><\/li>\n\n\r\n\r\n\n<li><b>Loss of Traffic:<\/b><span style=\"font-weight: 400;\"> Reduced visibility can translate to a loss of organic traffic, registration and conversions, potentially impacting revenue and brand awareness.<\/span><\/li>\n\n<\/ul>\r\n<p>\n\n\n\n<\/p>\r\n<div id=\"goto2\">\r\n<h2>Some noteworthy statistics and trends &#8211;<\/h2>\r\n<\/div>\r\n<p>\n\n\n\n<\/p>\r\n<p><span style=\"font-weight: 400;\">While Google doesn&#8217;t release specific data on the impact of algorithm updates, here are some things that industry experts have <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/08\/august-2024-core-update\" target=\"_blank\" rel=\"noreferrer noopener\">observed on the new update<\/a> &#8211;<\/span><\/p>\r\n<p>\n\n\n\n<\/p>\r\n<ul class=\"wp-block-list\">\n\n<li><b>Increased Focus on Quality:<\/b><span style=\"font-weight: 400;\"> Videos that prioritize <\/span><i><span style=\"font-weight: 400;\">high-quality content<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">user experience, and relevance<\/span><\/i><span style=\"font-weight: 400;\"> are more likely to rank well.<\/span><\/li>\n\n\r\n\r\n\n<li><b>Shift Towards E-A-T:<\/b><span style=\"font-weight: 400;\"> Google&#8217;s emphasis on <\/span><i><span style=\"font-weight: 400;\">Expertise, Authority, and Trustworthiness<\/span><\/i><span style=\"font-weight: 400;\"> will have a significant influence on video rankings.<\/span><\/li>\n\n\r\n\r\n\n<li><b>Mobile-First Indexing:<\/b><span style=\"font-weight: 400;\"> If you want your videos to be visible to a wider audience, you need to make sure that they are optimized for a mobile viewing experience.<\/span><\/li>\n\n<\/ul>\r\n<p>\n\n\n\n<\/p>\r\n<div id=\"goto3\">\r\n<h2>How to stay ahead of the Google Core 2024 Update?<\/h2>\r\n<\/div>\r\n<p>\n\n\n\n<p><span style=\"font-weight: 400;\">To ensure your videos aren\u2019t affected in the chaos of the new Google Core 2024 update, here are some strategies you might want to consider in light of the Search Engine algorithm update:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Focus on creating quality content:<\/b><span style=\"font-weight: 400;\"> Create videos that provide genuine value, address user intent, and offer the viewer exactly what they are looking for.<\/span><\/li>\n\n\n\n<li><b>Continuously optimize for keywords:<\/b><span style=\"font-weight: 400;\"> While the approach of how you optimize your content for keywords itself is constantly evolving, incorporating relevant video based SEO keywords into your titles, descriptions, tags, and transcripts will always be important if you want your content to rank high and truly understand <a href=\"https:\/\/www.adzuna.com\/seo-manager\/what-does-a-seo-manager-do\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.adzuna.com\/seo-manager\/what-does-a-seo-manager-do\" rel=\"noreferrer noopener\">what a SEO manager does<\/a> to maintain search visibility.<\/span><\/li>\n\n\n\n<li><b>Don\u2019t ignore technical Video SEO:<\/b><span style=\"font-weight: 400;\"> Optimize video file size, encoding, and playback speed for a comfortable viewing experience for your audience.<\/span><\/li>\n\n\n\n<li><b>User experience should be your top priority:<\/b><span style=\"font-weight: 400;\"> At the end of the day, you want your audience to be able to seamlessly view the videos you create. So, ensure your videos are easy to navigate, load quickly, and overall provide a satisfying viewing experience.<\/span><\/li>\n\n\n\n<li><b>Optimize for mobile viewing:<\/b><span style=\"font-weight: 400;\"> Optimize your videos for mobile devices to cater to the growing mobile audience.<\/span><\/li>\n\n\n\n<li><b>Make the most of backlinks:<\/b><span style=\"font-weight: 400;\"> Build high-quality backlinks from reputable sources to improve your video&#8217;s authority and visibility.<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Engage with your audience:<\/b><span style=\"font-weight: 400;\"> Comments, likes and shares are all good signals of the relevance of your content. Don\u2019t underestimate the wonders that community engagement can do to your brand.<\/span><\/p>\n\n\n\n<\/p>\r\n<div id=\"goto4\">\r\n<h2>Where Steve AI comes in<\/h2>\r\n<\/div>\r\n<p>\n\n\n\n<p><span style=\"font-weight: 400;\">TL;DR &#8211; If you want your videos to rank high, they need to have quality content, match the audiences intent, have the right keywords and be optimized for mobile viewing. Steve AI can help you achieve all these things, in minutes. And if your strategy involves optimizing for local search and video visibility together, tools like GMB Briefcase can offer powerful solutions for Google Business Profile management and SEO automation. Here\u2019s how we at Steve AI can be of value &#8211;<\/span><\/p>\n\n\n\n<\/p>\r\n<ul class=\"wp-block-list\">\n\n<li><b>Scriptwriting:<\/b><span style=\"font-weight: 400;\"> Creating high-quality video scripts efficiently with our inbuilt script generator. All you need is an idea or a prompt and we\u2019ll write the script for you. Additionally, you have complete creative control in editing the script as per your liking.<\/span><\/li>\n\n\r\n\r\n\n<li><b>Video making:<\/b><span style=\"font-weight: 400;\"> From animation, GenAI, live-action or talking head videos, we can help you create professional looking content that attracts audiences attention.<\/span><\/li>\n\n\r\n\r\n\n<li><b>Mobile Video Optimization<\/b><span style=\"font-weight: 400;\">: Making sure your videos are optimized in the right format for different social media platforms is a breeze with Steve, and can be done in just a click.<\/span><\/li>\n\n<\/ul>\r\n<p>\n\n\n\n<\/p>\r\n<div id=\"goto5\">\r\n<h2>In Conclusion<\/h2>\r\n<\/div>\r\n<p>\n\n\n\n<\/p>\r\n<p><span style=\"font-weight: 400;\">To wrap up, by incorporating the strategies we discussed and leveraging tools like Steve AI, you can stay ahead of the curve of the Google Core 2024 update and ensure your videos remain on top of the search rankings.<\/span><\/p>\r\n<p>\n\n\n\n<p><span style=\"font-weight: 400;\">Why wait? Visit <\/span><a href=\"https:\/\/www.steve.ai\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.steve.ai\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">www.steve.ai<\/span><\/a><span style=\"font-weight: 400;\"> to register and create your first video today.<\/span><\/p>\n\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Worried about the Google Core 2024 Update dropping your video rankings? Stay visible by creating high-quality, mobile-optimized videos effortlessly with Steve AI. <\/p>\n","protected":false},"author":123461,"featured_media":34155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1,4],"tags":[12820,12818,12819,12821,12822],"class_list":["post-34145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-ai-video","category-recent","tag-google-algorithm-update-2024","tag-google-core-update-2024","tag-google-updates-2024","tag-seo-update","tag-video-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/posts\/34145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/users\/123461"}],"replies":[{"embeddable":true,"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/comments?post=34145"}],"version-history":[{"count":19,"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/posts\/34145\/revisions"}],"predecessor-version":[{"id":35329,"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/posts\/34145\/revisions\/35329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/media\/34155"}],"wp:attachment":[{"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/media?parent=34145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/categories?post=34145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.steve.ai\/blog\/wp-json\/wp\/v2\/tags?post=34145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}